Tag Archives: 2021-future-25

This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. LJ Gutierrez’s head is full of Pokémon, frozen pizza, and Legos. At Universal’s branding division, her 35-person team obsesses over musical …

LoveRenaissance, also known as LVRN, only has 10 acts on its roster. The tight-knit, black-owned music company — run by first-generation immigrants from Ghana, Nigeria, Trinidad, and Jamaica — dedicates time to a small group of rising artists instead of going after superstars. “It’s just more fun that way,” says …